BNR Nieuwsradio is the Netherlands' only news radio station that keeps listeners informed in a compelling and stimulating way about developments around the globe. Thanks to its combination of well-known presenters and columnists, BNR Nieuwsradio is indispensable for all those who are interested in the latest news and the background to the news.
BNR Nieuwsradio is constantly developing to live up to its reputation. According to the CLO listener's survey for May '10 - June '10 the station captured a market share of 1%.
Listeners' profile BNR Nieuwsradio has a clearly defined target audience. The station serves business-minded men and women between the age of 25 and 60 years old. In daily life they are decision-makers and they have above-average disposable income (social class W1). They are highly- educated and work in medium to large companies. We focus on the thinkers and do-ers in the Netherlands. The radio format combines personal development with stories about business and social success, lifestyle and fun.
The power of advertising on BNR Nieuwsradio Every hour there are fixed, short commercial breaks.
You reach a very selective target audience, W1 and decision makers, with a minimum of waste.
BNR Nieuwsradio is a qualitative, high-valued journalistic product and therefore we can offer a specific and fitting environment for your campaign, targeted to your preferred audience.
We offer flexibility in advertising, including infomercials, audioboards or sponsored programmes.
The attention value is high: news is all about sharing information, as opposed to the situation at Dutch music stations.
