With a history stretching back to 1796, Het Financieele Dagblad is the leading source of daily news and inspiration about the business world available throughout the day.
The FD enjoys a unique position in the Dutch market, thanks to its leading role in informing entrepreneurial Dutch readers but also due to the fact that the daily is the sole newspaper in the Netherlands to have seen consistently strong growth. With a circulation of 65,916 (up 2% on a year earlier), we reach more than 187,000 decision-makers on a daily basis.
Circulation
Total circulation Q2 2009 - 65,916
Source: HOI 2008
Reach
Average reach (m/f 13+) - 187,000 (+1.4%)
Total reach (read in past year) - 1,012,000 (+7.3%)
Readership profile
Het Financieele Dagblad reaches a high-profile group of business-minded readers. The average FD reader is either employed or runs his or her own business, is aged between 25 and 60, and is highly-educated. This critical audience wishes to be kept well-informed about global developments, background news and business opportunities. Readers of the FD are above all interested in stories about the economy, politics, entrepreneurship, the arts and literature.
Source: NOM Print Monitor 2008, Decision Makers Survey (DMS) 2008
The power of advertising in Het Financieele Dagblad
The FD is a recognized authority in the area of corporate, financial and political reporting: the paper is read daily by more than 40,000 decision-makers (Source: DMS 2008)
The newspaper is read by decision-makers from the highest socio-economic groups in society, with a strong representation among owners of small and medium-sized businesses and among top managers and professionals in corporate life.
The FD is read intensively, from the front page to the back page, and has attracted a strong following among readers.
In 2008 the FD was recognized as the nr. 1 media owner!
Source: Adformatie Christmas report 2008
The FD offers a wealth of opportunities for advertising within a specific editorial environment linked to sectors such as finance and industry.
60% of readers indicate that the FD is their most important source of inspiration for financial information.
65% describe the FD as the most reliable source of financial information.
The FD reader concentrates intently while absorbing the information on the written page, meaning that he or she is not distracted, as can often happen in other media. Advertisements are therefore ensured of attention value.
 Download ratecard Het FD 2009
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